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The brothers Rudolf and Adolf Dassler found the company “Gebrüder Dassler Schuhfabrik“ (Dassler Brothers Shoe Factory) in Herzogenaurach, Germany.

First successes: At the Olympic Summer Games in Amsterdam in 1928, a majority of the German athletes wear Dassler spikes. In 1936, Jesse Owens wins four gold medals at the Olympic Games in Berlin sporting Dassler spikes. Overall, seven gold medals and five bronze medals are won by world class athletes in Dassler shoes and two World and five Olympic records are smashed. This represents the international breakthrough for the Dassler brothers. 


Rudolf Dassler founds the PUMA Schuhfabrik Rudolf Dassler. The company is officially registered on October 1, 1948. The existing business assets of the “Gebrüder Dassler Schuhfabrik” are divided up between the brothers.

In the same year, PUMA’s first football boot, the “ATOM”, is launched. Several members of the West Germany national team wear PUMA boots in the first post-war football match against Switzerland in 1950, including Herbert Burdenski, who scores West Germany’s first post-war and winning goal. 

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