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A love for Italy, appreciation for Italian design and a passion for shoes is something the founder of VIA VAI Shoes, Ruud Pessers, always had. After living in Italy for several years and having worked for a shoe brand, he decided to take the bold step and to use his knowledge and expertise to start his own brand. In 1992, his dream came true and VIA VAI Shoes became a fact. Started from home and since employing a team of nearly 20 people, Ruud continues to work on his dream. Over the years, VIA VAI Shoes has grown into a brand that can be found in many woman’s wardrobe. Meanwhile, VIA VAI Shoes has become available in the Netherlands, Belgium, Luxembourg, Germany, Norway and Denmark at 600 VIA VAI Shoes-dealers.


At VIA VAI Shoes, we work out of love and a passion for shoes. Knowledge, fun, expertise, perfection and a dedication for shoes all come together at the VIA VAI Shoes headquarters in Kaatsheuvel, The Netherlands.

With a team full of dreamers, thinkers, fashion lovers, adventurers and shoe crazy people, we want to share the VIA VAI – We ♥ - Shoes feeling with you. Together, we form a dedicated and experienced team that complement each other perfectly. 


The love for Italian design, the drive to make shoes, combining the latest trends and translating our own signature into a design will ensure we will present a unique, and at the same time recognizable collection, each season.

This year we returned to our roots, Italy. We would like to inspire all the women to make beautiful journeys on her VIA VAI Shoes. Explore and discover the world, you will see that adventurous roads lead to beautiful destinations!

Our model, and also a well known Dutch blogger, Muriëlle van Schaik symbolises the VIA VAI feeling. Muriëlle lives an adventurous live and travels to beautiful destionations each day. 

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